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Privacy policy in UAE


This Notice applies to anyone who visits Floople’s websites or Floople’s mobile applications (the “Sites”), and any other platforms Floople owns or controls and makes available (the “Floople Platforms”). We refer to the Sites and the Floople Platforms as the “Services”.

When you use the Services, you access linked pages or blogs, features, and content (including any information, text, graphics, photos, lists of items compiled by you, comments, reviews, links, or other materials uploaded, downloaded, or appearing on, or linked to the Services) (collectively the “Content”).

Any personal data about our users (the “User” or “you”) provided to or gathered by the Services is controlled by HUMBLEBEE SOLUTIONS LTD (a company incorporated in Cyprus, with company HE 449911 and with a registered office at 3026, Limassol, Cyprus, Vasili Michailidi, 9) ("Floople’", “we”, “our” or “us”). For the General Data Protection Regulation (the "GDPR"), Floople acts as a “Controller” as defined under the GDPR (“Controller”).

1. What does this Notice cover?

This Notice covers Floople’s treatment of personal data that Floople gathers when you access the Services and/or access the Content. We explain what information we gather, why we gather it, and the choices you have regarding your data.

2. What Information Does Floople Collect, and How?

As customers, you do not have any legal obligation to provide any information to Floople. However, we require certain information from you to operate properly, including completing a transaction on your behalf. Login credentials (email and username) enable us to personalize and improve our services. You hereby agree and acknowledge that any information you do provide to us is provided at your own free will, for the purposes mentioned in this Privacy Notice and that we may keep such information in a database(s) that will be registered and kept following applicable laws and regulations.

a) Information You Provide to Us

We receive and store any information you enter on the Services or provide to us in any other way. The types of information provided by you may include your full name, email address, username, and password.

b) Information Collected Automatically

i. We receive and store certain types of information whenever you interact with the Sites or use another feature of the Services. In other words, when you are using the Services we are aware of it and may gather, collect, and record the information relating to such usage, either independently or through the help of third-party services as detailed below. Floople automatically receives and records information on our server logs from your browser including your IP address, certain cookie information (please see our Cookie Policy for further information) unique identifiers (such as click IDs), and the page you requested.

ii. We automatically collect usage information, such as the numbers and frequency of visitors to the Services, similar to user music preference data or TV ratings that indicate how many people watched a particular show. Floople only uses this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Services or another feature of the Content so that we can make the Services appealing to as many customers as possible, and improve the Content.

iii. We also collect information about the devices you use to access our Services. This includes, for example, the type of computer or device you use, the hardware model, operating system, and software.

c) E-mail Communication

We often receive a confirmation when you open an email from Floople if your computer supports this type of program. Floople uses this confirmation to help us decide how to make emails more interesting and helpful.

3. What About Cookies?

Technologies such as cookies, beacons, tags, and scripts are used by Floople and our partners, affiliates, analytics, or service providers. These technologies are used in analyzing trends, administering the Sites, tracking users’ movements around the Sites, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

Please see our Cookie Policy for information as to how we use cookies about the Services.

4. Why Do We Collect Information?

We use the information we collect to:

Operate and improve the Services and display Content

Allow you to take full advantage of the Services

Allow you to order products on the Sites (where applicable)

Recommend relevant products, and make it easier for you to track products you’re interested in

Offer you a personalized experience of the Services and on the Floople Sites. This process constitutes profiling under the GDPR

Communicate with you about your orders and provide customer service, technical assistance and collect feedback

Communicate with you about products, services, and other offers

Administer your account if you have one, and update our records

Enable third-party service providers and contractors to carry out technical, logistical, or other functions on our behalf

Conduct research, troubleshoot problems, and detect and protect against error, abuse of the Services, fraud, or other criminal activity

Control risk, comply with laws and regulations, and comply with other legal process and law enforcement requirements

Produce aggregated statistical reports (provided that the reports do not identify customers)

5. Where Will We Store Your Information?

To provide the Services, the information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed and used by staff operating outside the EEA who work for us or by one of our third-party service providers. Such staff may be engaged in, among other things, the fulfillment of your request, the processing of your payment details, and the provision of support services. We will take all steps reasonably necessary to ensure that third parties to whom we transfer any data provide sufficient protection of that data.

6. Sharing Information With Third Parties

We share your information only as described in this Notice and require commercial entities with which we share your information to agree to keep it confidential.

a) Floople Partners

We work with a variety of partners ('Floople Partners') to offer you the widest possible choice of property lists on the Sites.

Aggregate Information: We may also share aggregate information with the Floople Partners about how our customers, collectively, use the Content. We share this type of statistical data so that the Floople Partners also understand how often people use the Content, so that they, too, may provide you with an optimal online experience. Floople never discloses aggregate information to a Floople Partner in a manner that would identify you personally, unless we need to complete a transaction on your behalf.

b) Payment Processors

For purchases made on the Sites via the Integrated Checkout, your payment information (e.g. credit or debit card details) will be processed by third-party payment process providers such as Klarna or Stripe.

Please note: (i) you should carefully review the third-party payment processor privacy policy before completing any transaction via the Integrated Checkout service; and (ii) the third-party payment processor is solely responsible for its use and sharing of your information.

c) Affiliate Networks

Lyst shares personal data with affiliate networks such as Rakuten ('Affiliate Network') for Lyst participating as a publisher in the Affiliate Network and entering into engagements with Partners. Where the Affiliate Network collects and uses personal data for its permitted purposes, the Affiliate Network acts as a separate and independent Controller of that personal data. The Affiliate Network will use the personal data by applicable data protection laws and regulations and will individually and separately fulfill all obligations that apply to it as a Controller.

d) Advertisers

Advertisers and advertising networks may use automated technologies such as cookies to collect information about your website activity on the Sites and other sites. This is used to target advertising to you online that may be of interest to you. For more information on cookies and how to reject targeted advertising or interest-based advertising cookies, please read our Cookie Policy.

e) Social Media and Other Platform Services

Information to/from third party social media services:

We receive the usernames and passwords for your accounts and profiles on third-party sites with which the Sites interoperate. For example, by logging into the Sites via Facebook, you are permitting us to obtain certain information from your Facebook account, such as your name and email address. This may give us automatic access to certain personal information retained by a social media site about you (e.g. content viewed by you, content liked by you, and information about the advertisements you have been shown or may have clicked on). Please be aware that whenever you voluntarily post information to public areas on the Services or any other public forums, such information can be accessed by the public.

f) To Comply with Legal Requests

We may provide your information to relevant third parties when we believe in good faith that it is necessary to (i) comply with the law, regulation, or a legal request; (ii) enforce or apply our conditions of use in other agreements; or (iii) protect the rights, property, or safety of Lyst, our employees, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

g) Third Parties Where a Corporate Transaction is Contemplated

In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. In addition, in the event of a merger, acquisition, reorganization, asset sale, or in the unlikely event that Floople goes out of business or enters bankruptcy, customer information may be one of the assets that are transferred to or acquired by a third party. If such transfers occur, the third-party transferee may continue to use your information as set out in this Notice.

h) Affiliates

We may share some or all of your information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.

7. How is Your Information Kept Secure?

We take care to maintain appropriate safeguards and security features to protect the integrity and privacy of the information you provide us with and to try to prevent unauthorized access to it. We encrypt your information to protect it from unauthorized use, and we use pseudonymization, information access controls, and firewalls.

If you choose to create an account with Floople (a 'Floople Account'), the information in your Floople Account is protected by a password for your privacy and security. You need to ensure that there is no unauthorized access to your account and information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account. You are responsible for safeguarding the password that you use to access the Services and for any activities or actions under your password. Floople encourages you to use 'strong' passwords (passwords that use a combination of upper and lower-case letters, numbers, and symbols) with your account. Floople cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements.

The transmission of information via the Internet is not completely secure and we cannot guarantee the security of your data transmitted to the Services. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. Any transmission of data is at your own risk.

8. What About Links To Third Party Websites?

The Services contain links to other sites such as Floople Partners. Floople is not responsible for the privacy policies and/or practices on other sites. When linking to another site you should read the privacy policy stated on that site. This Notice only governs information collected on the Services.

9. Data Retention

Subject to any legal obligations to keep your information longer, we store the data you provide to us for as long as is necessary to provide the Services to you (and if you have a Floople Account, for as long as you have a Floople Account), or until you ask us to delete it, whichever comes first.

After a request from a User to delete any data, a process will begin that permanently deletes the relevant data. Once begun, this process cannot be reversed and data will be permanently deleted. Any data which is not deleted shall be kept in an anonymized manner.

Floople collects and retains usage data, other metadata, and statistical information about the use of the Services in an aggregated and anonymized format.

10. What’s Our Legal Basis for Processing Your Information?

We process your information where we have a legal basis for doing so.

a) Necessary for our legitimate interest. Our legitimate interests include:

Improving the Floople Sites and Services and offering you a personalized experience.

Ensuring that our marketing communications, advertising, and recommendations are relevant to you.

Understanding customer usage of the Services.

Ensuring the Services are managed correctly.

b) Necessary for the performance of our contract with you.

For example, to register and manage your Floople Account, we collect your email address, password, and any other additional details you wish to add to your account.

c) Based on your consent.

For example, where you provide us with marketing consent to send you information about products that may be of interest to you. Your consent may be withdrawn at any time by contacting us.

d) Necessary to comply with relevant legal obligations.

For example, to make mandatory disclosures to law enforcement.

11. What rights do You have about the information We hold about You?

You have certain rights about the information that we hold about you, which are detailed below. Some of these rights only apply in certain circumstances.

a) Access

If you are based in the EU, you have a legal right under GDPR to request access to a copy of your data held by us. To do this, please contact us, use the subject line “DSAR” and include the details about what personal data you are looking for.

b) Deletion

To ask us to delete your Floople Account, please follow the instructions in the Account Settings section of your Floople Account.

Please note that although your data may be removed from our databases, Floople may retain the anonymous information contained in the data you provided, and such information will continue to be used by us for statistical purposes.

c) Correction

If you have a Floople Account, you can update certain information in your ‘Account’ settings, such as your name, email address, username, and password. The information that you can update or amend may change as the Services change.

d) Marketing opt-out

When you register for a Floople Account, you can give your consent to receive certain marketing emails or other communications from us. We will use your information such as your email address to occasionally provide you with information about products and services that may be of interest to you.

If you no longer wish to receive marketing messages from us, or if you want to change the type and frequency of these messages, you can change your preferences at any time in the Account Settings of your registered Floople Account, or by clicking on the unsubscribe button in our marketing emails.

Please also be advised that you may not be able to opt out of receiving non-promotional, transactional messages, or information about your Floople Account (e.g. service announcements or administrative messages).

12. Changes To This Notice

Floople reserves the right to change this Notice from time to time. Use of information we collect now is subject to the Notice in effect at the time such information is used. If we make substantial changes in the way we use personal data, we will notify you by posting an announcement on the Services or sending you an email. Otherwise, all other changes to this Notice are effective as of the stated “Last Revised” date.

13. Questions Or Concerns

If you have any questions or concerns regarding privacy on our Services or the Content, please send us a detailed message to careteam@floople.ae. We will make every effort to resolve your concerns.


Effective Date: 28 May 2024